{"id":415,"date":"2022-09-20T16:22:59","date_gmt":"2022-09-20T16:22:59","guid":{"rendered":"https:\/\/kb.axialcrm.com\/?p=415"},"modified":"2024-03-12T09:25:14","modified_gmt":"2024-03-12T09:25:14","slug":"que-es-crm","status":"publish","type":"post","link":"https:\/\/kb.axialcrm.com\/index.php\/2022\/09\/20\/que-es-crm\/","title":{"rendered":"\u00bfQu\u00e9 es un CRM?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/09\/Diapositiva1-1024x576.png\" alt=\"\" class=\"wp-image-416\" srcset=\"https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/09\/Diapositiva1-1024x576.png 1024w, https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/09\/Diapositiva1-300x169.png 300w, https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/09\/Diapositiva1-768x432.png 768w, https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/09\/Diapositiva1.png 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">julio de 2022<strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>CONTENIDO<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" id=\"CRM\" style=\"color:#6ebeb1\">Definici\u00f3n &#8211; CRM<\/h1>\n\n\n\n<p class=\"has-black-color has-text-color\">Por definici\u00f3n, las siglas <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#6ebeb1\" class=\"has-inline-color\">CRM<\/mark><\/strong> provienen de las siglas en ingl\u00e9s \u00abCustomer Relationship Management\u00bb, en castellano se traducen como la \u00abGesti\u00f3n de Relaci\u00f3n con los Clientes\u00bb.&nbsp;<\/p>\n\n\n<p>La soluci\u00f3n de <strong><span style=\"color: #6ebeb1;\">CRM<\/span><\/strong> tratar\u00e1 de realizar una gesti\u00f3n sincronizada e integrada que unifique muchas de las gestiones de su personal de marketing, ventas, soporte \u00f3 relaci\u00f3n con el cliente en todos sus departamentos empresariales.<\/p>\n<ul>\n<li>Te ayudar\u00e1 a optimizar el proceso comercial<\/li>\n<li><span style=\"font-size: inherit; color: var(--contrast); background-color: var(--base-3);\">Trabajar en tiempo real en la nube, contribuyente a la conectividad con el resto del equipo<\/span><\/li>\n<li>Capacita a dirigir las estrategias de Marketing\u00a0<\/li>\n<li>Permite la segmentaci\u00f3n e identificaci\u00f3n r\u00e1pida de los clientes<\/li>\n<li>Ofrece un servicio eficiente y soporte r\u00e1pido a los clientes\u00a0<\/li>\n<li>Posibilita centralizaci\u00f3n de datos y la integraci\u00f3n con otros sistemas del negocio.<\/li>\n<li>Facilita la toma de decisiones\u00a0<\/li>\n<\/ul>\n\n\n<p>Nuestro equipo de soporte de AXIAL-SOFT resuelve las\u00a0<strong>consultas generales\u00a0<\/strong>en un plazo de\u00a0\u00a024-48 horas, generalmente v\u00eda correo electr\u00f3nico y\/o facilitando la documentaci\u00f3n en la que\u00a0aparece\u00a0detallado\u00a0el\u00a0proceso\u00a0para\u00a0resolver\u00a0las\u00a0consultasrealizadas.\u00a0Adem\u00e1s,\u00a0tiene\u00a0a\u00a0su\u00a0disposici\u00f3n, tanto el nuestro sitio web como en su sistema y otros canales sociales, una serie dedocumentos y v\u00eddeos tutoriales de ayuda e inspiraci\u00f3n, de los que pude hacer uso en cualquier\u00a0momento.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lea nuestra gu\u00eda de primeros pasos y aprenda como comenzar a usar AxialCRM de forma r\u00e1pdia y sencilla.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-415","post","type-post","status-publish","format-standard","hentry","category-terminologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es un CRM? 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