{"id":455,"date":"2022-09-22T16:27:18","date_gmt":"2022-09-22T16:27:18","guid":{"rendered":"https:\/\/kb.axialcrm.com\/?p=455"},"modified":"2022-11-24T15:39:12","modified_gmt":"2022-11-24T15:39:12","slug":"informes-en-un-crm","status":"publish","type":"post","link":"https:\/\/kb.axialcrm.com\/index.php\/2022\/09\/22\/informes-en-un-crm\/","title":{"rendered":"Informes en un CRM"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/07\/Axial_Axial_original_respectarea-2-1024x514.png\" alt=\"\" class=\"wp-image-97\" width=\"256\" height=\"129\" srcset=\"https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/07\/Axial_Axial_original_respectarea-2-1024x514.png 1024w, https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/07\/Axial_Axial_original_respectarea-2-300x151.png 300w, https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/07\/Axial_Axial_original_respectarea-2-768x385.png 768w, https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/07\/Axial_Axial_original_respectarea-2-1536x771.png 1536w, https:\/\/kb.axialcrm.com\/wp-content\/uploads\/2022\/07\/Axial_Axial_original_respectarea-2.png 1941w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/figure>\n<\/div>\n\n\n<p>La principal funcionalidad de un CRM a valorar quiz\u00e1 sea la creaci\u00f3n de <strong>\u201cInformes configurables\u201d<\/strong> debe ser posible crear\/dise\u00f1ar sus propios informes. Esta funcionalidad le permitir\u00e1 a usted crear sus propios informes sin ayuda externa, a no ser que as\u00ed lo prefiera. Y poder crear tantos informes como desee y restringir el uso para ciertos usuarios, grupos de&nbsp;usuarios o \u00e1reas.<\/p>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" id=\"informes-CRM\" style=\"color:#6ebeb1\"><strong>Informes<\/strong><\/h1>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#6ebeb1;font-size:30px\">Informes propios<\/h1>\n\n\n\n<p>Si dispone la funcionalidad para crear informes en su sistema dispondr\u00e1 en el listado de la gesti\u00f3n de informes.<\/p>\n\n\n\n<p>Los Informes permiten a los usuarios analizar los datos del sistema en detalle. Los&nbsp;informes&nbsp;pueden&nbsp;incluir&nbsp;algunas&nbsp;funciones o acciones&nbsp;de&nbsp;c\u00e1lculo&nbsp;y&nbsp;pueden&nbsp;agrupar&nbsp;y&nbsp;resumir&nbsp;datos.&nbsp;Es importante que desde sus sistema CRM y con&nbsp;el&nbsp;permiso suficiente pueda&nbsp;exportar&nbsp;los resultados&nbsp;del&nbsp;Informe a formato Excel.<\/p>\n\n\n\n<p>Adem\u00e1s,&nbsp;los&nbsp;informes&nbsp;pueden&nbsp;utilizarse&nbsp;para&nbsp;modificar&nbsp;registros,&nbsp;borrar&nbsp;registros,&nbsp;crear&nbsp;actividades y reuniones de forma masiva, para realizar un env\u00edo segmentado\/ masivo de correo&nbsp;electr\u00f3nico,&nbsp;as\u00ed&nbsp;como&nbsp;dise\u00f1ar gr\u00e1ficos, embudos de ventas (pipeline), mapas asociados a coordenadas ,&nbsp;&nbsp;previsiones y mucho m\u00e1s.<\/p>\n\n\n\n<p>Si al contrario elige los criterios en la misma caja (separadas por&nbsp;<strong>O<\/strong>) el informe incorpora los datos&nbsp;que se ajustan a uno u otro<\/p>\n\n\n\n<p><strong><em>Tenga en cuenta:&nbsp;<\/em><\/strong>Si crea o elige un informe de tipo entidad = \u201cContactos\u201d, podr\u00e1 crear una lista para&nbsp;contactar telef\u00f3nicamente o enviar correo electr\u00f3nico a personas. Del mismo modo, ser\u00e1n asequibles tanto los&nbsp;datos&nbsp;de&nbsp;organizaciones&nbsp;como&nbsp;depersonas&nbsp;y&nbsp;actividades,&nbsp;si&nbsp;elige&nbsp;actividades&nbsp;como&nbsp;tipo&nbsp;de&nbsp;datos.<\/p>\n\n\n\n<p><strong><em><u>Importante<\/u><\/em><\/strong>:&nbsp;El sistema contiene muchos campos de datos para organizaciones, personas,&nbsp;etc. Normalmente no va a querer visualizar todos los datos disponibles en el informe. Aunque potencialmente puede&nbsp;elegir cuantos campos desee mostrar en el informe, aconsejamos sea los m\u00e1s expl\u00edcito y coherente para garantizar a los usuarios un correcto y eficaz an\u00e1lisis de los datos.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#6ebeb1;font-size:30px\">Tipo de Informes&nbsp;&nbsp;<\/p>\n\n\n\n<p>Muchas veces vamos a desear analizar datos por l\u00edneas&nbsp;<strong>(Informes)<\/strong>, es clave para el \u00f3ptimo an\u00e1lisis de los datos que van siendo a\u00f1adidos al sistema, disponer de unos cuantos listados optimizados a nuestras necesidades es la clave del \u00e9xito de un CRM, ya que de este modo poder sacar conclusiones y adelantarnos en la toma de decisiones mucho antes que nuestros competidores.<\/p>\n\n\n\n<p>Pero en ocasiones, desearemos ver estos datos en modo gr\u00e1fico&nbsp;<strong>(Gr\u00e1fico)<\/strong>&nbsp;o incluso analizarlos en un mapa o regi\u00f3n geogr\u00e1fica&nbsp;<strong>(Mapa).<\/strong>&nbsp;Para ello, su sistema CRM debe permitirle optar desde el propio informe activar cualquiera de las 3 opciones de visualizaci\u00f3n de los datos del informe.<\/p>\n\n\n\n<p>S\u00f3lo ser\u00e1 necesario hacer clic una o varias de las opciones disponibles y cumplimentar los par\u00e1metros o filtros<\/p>\n\n\n\n<p>Desde este modo, las opciones del informe nos permiten:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>Informes\/Listados<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Los informes nos devolver\u00e1n los listados que hemos deseado filtrar, aqu\u00ed si tenemos permisos podremos realizar acciones como, exportar el informe, eliminar datos segmentados, modificar masivamente un dato\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gr\u00e1ficos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Podremos generar gr\u00e1ficos seleccionando el tipo de gr\u00e1fico, agrupar los datos o filtrar por cualquier tipo de campo deseado.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mapa<\/strong><\/li>\n<\/ul>\n\n\n\n<p>La opci\u00f3n de mapa nos va a permitir posicionar los datos en un mapa asociado a Google maps mediante las&nbsp;&nbsp;coordenadas GPS&nbsp;&nbsp;asociadas a la organizaci\u00f3n e incluso a las reuniones\/visitas comerciales. (Funci\u00f3n Tracking, consulte con su consultor)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lea nuestra gu\u00eda de primeros pasos y aprenda como comenzar a usar AxialCRM de forma r\u00e1pdia y sencilla.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-455","post","type-post","status-publish","format-standard","hentry","category-terminologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Informes en un CRM - Axial CRM Knowledge Database<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kb.axialcrm.com\/index.php\/2022\/09\/22\/informes-en-un-crm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informes en un CRM - 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