{"id":919,"date":"2023-07-24T16:14:44","date_gmt":"2023-07-24T16:14:44","guid":{"rendered":"https:\/\/kb.axialcrm.com\/?p=919"},"modified":"2023-07-24T16:14:45","modified_gmt":"2023-07-24T16:14:45","slug":"growth-hacking","status":"publish","type":"post","link":"https:\/\/kb.axialcrm.com\/index.php\/2023\/07\/24\/growth-hacking\/","title":{"rendered":"Qu\u00e9 es el growth hacking"},"content":{"rendered":"\n

\u00bfQu\u00e9 es el growth hacking?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n

No es nada nuevo pensar que todo negocio aspira a la expansi\u00f3n<\/strong>, a llegar a m\u00e1s clientes y alcanzar m\u00e1s repercusi\u00f3n en el mercado. Sin embargo, esto es especialmente necesario en las empresas o marcas que acaban de aterrizar y tienen que ampliar su cartera. El growth hacking<\/strong> se ha popularizado, de hecho, en el universo de las startups, que precisan de un crecimiento r\u00e1pido sin grandes costes.<\/p>\n

Literalmente, growth hacking<\/strong> hace referencia a la \u201cpirater\u00eda del crecimiento\u201d, entendida dicha \u201cpirater\u00eda\u201d no en modo peyorativo. Se trata de un conjunto de t\u00e9cnicas de marketing digital<\/strong> para incrementar el n\u00famero de usuarios\/clientes, impactos o ingresos en un corto espacio de tiempo, con el menor gasto posible.<\/p>\n\n\n

\u00bfEn qu\u00e9 consiste el growth hacking marketing?<\/strong><\/h2>\n\n\n

Ya sabemos qu\u00e9 es el growth hacking<\/strong> en la teor\u00eda; veamos ahora c\u00f3mo llevarlo a la pr\u00e1ctica. Esta disciplina y los profesionales asociados a ella, los growth hackers<\/strong>, se basa en la explotaci\u00f3n de los recursos del marketing digital para alcanzar, sin grandes costes, un impacto r\u00e1pido.<\/p>\n

As\u00ed, hay que tener en cuenta herramientas y marcos del marketing digital como el SEO, el Inbound y el email marketing, Social Media y Anal\u00edtica. Combinando el estudio de estos \u00e1mbitos y las acciones enfocadas en ellos, se buscar\u00e1 sumar clientes en corto tiempo. El growth hacking marketing<\/strong> es una disciplina enfocada principalmente a la acci\u00f3n y la experimentaci\u00f3n. Testear el producto con los clientes y estar atentos a la repercusi\u00f3n para aprender constantemente.\u00a0\u00a0<\/p>\n

Ejemplos de acciones de growth marketing<\/p>\n

    \n
  • Recompensas<\/strong>. Para acercarse a nuevos clientes es una buena opci\u00f3n ofrecer regalos o recompensas que estimulen el inicio de la relaci\u00f3n y fomenten una idea de exclusividad hacia el cliente.<\/li>\n
  • Plataformas<\/strong>. Moverse por las plataformas de contenido como YouTube, por ejemplo, y sumarse a la conversaci\u00f3n contando las ventajas de nuestro producto es una buena manera de romper el hielo y atraer a interesados.<\/li>\n
  • Ventas r\u00e1pidas<\/strong>. Establecer promociones calientes que incentiven la compra r\u00e1pida es otra t\u00e9cnica para darse a conocer en poco tiempo.<\/li>\n
  • Demos<\/strong>. Apostar por liberar parte del contenido de nuestros servicios, facilitar una demo o fijar un modelo freemium<\/strong> servir\u00e1 de gancho inicial para nuevos usuarios que, una vez convencidos, pasen al formato de pago.<\/li>\n<\/ul>\n\n\n

    \u00bfQu\u00e9 cualidades tiene un buen growth hacker?<\/strong><\/h2>\n\n\n

    Los growth hackers<\/strong> son profesionales al alza que han ido ganando peso en el entorno del marketing digital por sus conocimientos variados de las herramientas y t\u00e9cnicas que facilitan un crecimiento r\u00e1pido. Por supuesto, son expertos en el uso de herramientas de Inbound Marketing. Manejan a la perfecci\u00f3n el SEO\/SEM y el email marketing. Tecnol\u00f3gicamente se mueven como pez en el agua.<\/p>\n

    Pero un buen growth hacker<\/strong> ha de tener otras cualidades gen\u00e9ricas tanto o m\u00e1s importantes que las t\u00e9cnicas. A la creatividad para innovar y arriesgar con formatos atractivos, debe sumar una gran capacidad anal\u00edtica que le permita entender el entorno<\/strong> y extraer informaci\u00f3n precisa y \u00fatil de los datos. Estos profesionales son flexibles y curiosos y est\u00e1n atentos a todas las novedades del sector.<\/p>","protected":false},"excerpt":{"rendered":"

    Conozca la importancia del growth hacking para el incremento de ventas y clientes. En Axial le asesoramos para aprovecharse de estas ventajas. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,3],"tags":[10],"class_list":["post-919","post","type-post","status-publish","format-standard","hentry","category-innovacion","category-crm","tag-glosario"],"yoast_head":"\nQu\u00e9 es el growth hacking - Axial CRM Knowledge Database<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kb.axialcrm.com\/index.php\/2023\/07\/24\/growth-hacking\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el growth hacking - Axial CRM Knowledge Database\" \/>\n<meta property=\"og:description\" content=\"Conozca la importancia del growth hacking para el incremento de ventas y clientes. 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